I don’t know what any of this means, but a reader sent us this Refinery 29 article and said “Hey, you guys might like to cover this.” So here we go! Apparently Luluemon is making new yoga pants for chicks that don’t show off as much. Remember the great yoga pants debacle (or, alternate history… miracle?) of 2013? Well now that won’t be a problem….
This month, Lululemon is unveiling a big revamp to its butt-hugging selection of workout pants: The Canadian retailer is now organizing them by “engineered sensation” instead of simply sorting them by silhouette. You can now pick your pants based on “feel” (yes, you read that correctly), choosing among eight styles categorized as “Relaxed,” “Naked,” “Held-In,” “Hugged,” or “Tight.”
Four out of the eight styles are brand-new, and of the fresh “feels,” Naked is made of an advanced material: “lightweight, buttery-soft Nulu fabric.” It’s the biggest pants revamp that Antonia Iamartino, Lululemon’s design director of future concepts, has worked on during her 10-year stint at the brand. “We used compression as one of the elements to architect and engineer these sensations,” Iamartino told Refinery29.
Now you know.